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Photo of Kasia Cieplak-Mayr von Baldegg

Kasia Cieplak-Mayr von Baldegg is a filmmaker and media executive with more than a decade of experience creating award-winning documentaries.

She is the producer and executive producer of The Atlantic’s critically acclaimed feature documentary, White Noise, a three-year investigation of rising white nationalism. The film premiered at AFI DOCS and IDFA in 2020, won Best Documentary at Raindance in 2021, and was named one of the best documentaries of the year by The Boston Globe and Vox. The film is available on streaming platforms including Apple TV and Amazon.

From 2011 to 2020, she created and oversaw The Atlantic magazine’s award-winning production division, Atlantic Studios, executive producing hundreds of original documentaries, digital series, and other short-format videos. She managed a team of twenty staff producers, animators, and freelancers based in The Atlantic’s offices in Washington, D.C., and New York City. She led an editorial strategy designed to adapt the magazine’s 160-year tradition of rigorous longform journalism for visual platforms in the social media age.

Under her leadership, Atlantic Studios won two Murrow Awards, two Headliner Awards, and an RTDNA Kaleidoscope Award, and was a three-time finalist for the National Magazine Award in Video. Its work has been showcased by AFI DOCS, IDFA, SXSW, DOC NYC, Hot Springs Documentary Film Festival, MountainFilm, the American Documentary Film Festival, LA Film Festival, and other festivals. Online, its videos generated millions of views each month across YouTube, Vimeo, and Facebook, and gained more than half a million subscribers on YouTube.

In a dual role as Executive Producer and General Manager, she oversaw the business side of Atlantic Studios, managing the division's annual budget and working closely with sales and philanthropic grant teams to pitch and sell editorial video programs to underwriters including Netflix, Microsoft, Morgan Stanley, Aetna, Hyatt, Lincoln, and JP Morgan Chase. She also managed Atlantic Studios’ partnerships with Facebook Watch, the Google News Initiative, ITVS, the Aspen Institute, PBS Newshour, and This American Life.

She launched Atlantic Studios' expansion into film and television, hiring a development executive and landing a first-look deal with Anonymous Content. The magazine has since closed several deals optioning IP for film and television projects.

She produced The Contract Buyers League and The Guardian of North Lawndale in collaboration with Ta-Nehisi Coates for his landmark cover story “The Case for Reparations.” The films were finalists for the National Magazine Award in Video in 2015. She also produced Angola for Life in collaboration with Jeffrey Goldberg, reporting from inside America’s largest maximum security prison, the Louisiana State Penitentiary. The film was a finalist for a Webby Award for Best Documentary in 2016.

Previously, she worked as an associate producer at the Emmy Award-winning network Current TV and as a freelance producer on branded documentaries and creative strategy. She earned a B.A. in filmmaking with honors from Harvard University in 2007. Originally from Cambridge, Massachusetts, she is a dual citizen of the U.S. and Switzerland.  

Photographs by Kirsten Luce and Bertie Watson 

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